AO - based in Santee, CA - is a community-driven force in the off-road world, built around innovation, adventure, and real-world testing. I worked on the team to elevate their digital presence through content creation, social media strategy, and YouTube production. My role included capturing on and off-site footage, producing engaging reels and longer-form videos, managing day-to-day social content, and helping strengthen the brand’s connection with its audience across platforms.